Tudor
“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous. I decided to form a separate company with the object of making and marketing this new watch. It is called Tudor Watch Company”. This announcement was made on 6 march 1946 by Hans Wilsdorf who, having created Rolex in the first decade of the 20th century, was already a leading figure in the upmarket Swiss watchmaking world. It marked the birth of both the Tudor brand and its production and communications strategy.